Have you seen this icon popping up all over the web lately? It has become the standard logo for blog feeds. Blogs and similar technology such as Podcasts (audio blogs) and Vlogs (video blogs) are growing rapidly in popularity across the web. Many news organizations, companies and individuals are harnessing the power of RSS syndication to push their message to the masses. So why do 49% of interactive marketers say they don't plan on using blogs in the next year?
I am not quite sure they understand the power of the technology. Debbie Weil, author of The Corporate Blogging Book - Absolutely everything you need to know to get it right. which is due to be released August 3, 2006 will help answer the questions many executives and entrepreneurs have about blog technology.
I think it's equal parts miscomprehension of the Web's capabilities, and a fear of the unknown - technology frightens a lot of people.
Posted by: erin | August 05, 2006 at 01:10 PM