I read an interesting article on Realty Biz Coach about Realtors not setting themselves apart from the competition. With the changes happening in the Real Estate market, it is imperative that agents differentiate themselves.
The site is specific to Real Estate Marketing, but many of the ideas and suggestions would work for any small business. Krista Baker is the author and recently wrote about Realtors and the Internet.
If real estate agents want to survive in the internet age, they have to stop complaining that things aren't how they used to be and embrace change. That means learning new skills and becoming more technology and marketing savvy. And realizing that there are a lot of companies vying for the eyeballs and wallets of lucrative home buyers and sellers. If you want to compete, you need to find a way to meaningfully differentiate yourself from everyone else.
I could not agree with her more. This is not limited to Realtors, you can apply this same concept to any small business today.
