Jim Cronin from The Real Estate Tomato wrote a scathing post about Coldwell Banker's new blog platform. In my opinion, the biggest areas of concern on the long list of problems are the canned content, the lack of search engine presence and faux permalinks.
Blogs in their truest form are about expressing yourself and/or your business. In the mortgage world, there are companies that will ghost write articles for your blog to make you sound like a professional. I fall into the category of wanting to publish my own content - my High School English Teacher might not agree. It would be awkward to have information and/or advice published on my blog that I don't fully embrace.
I know some of the Coldwell Banker Realtors on the Outer Banks are using tools such as ActiveRain to blog. It will be interesting to see if those Realtors decide to switch to the Coldwell Banker blog platform.
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